Seminars
Terry Deglau's education, years of experience, and expertise brings a new and exciting approach to seminars. You will walk away with technical information, artistic delivery of images, and a businesslike approach to delivering a photograph to your clients.

Essence of Portraiture
Photographing the 191 Heads of State at the United Nations
Portrait Packaging for Success
Portraiture - The Total Package

Seminars are fun, entertaining, and filled with good information that answer traditional and digital, and marketing and sales questions.

For more information about the seminars contact Terry Deglau.

Essence of Portraiture
A two hour program, sponsored by
Eastman Kodak Company, Photo Control Corporation and Scene Machine - Virtual Background.

Today, Portrait photography is sophisticated but simple, creative but casual. Its built on years of traditional art rules for lighting, posing, grouping, and expression with a twist that can set your images apart for today's discriminating client. A look that is fun, builds the character of your client, makes them at home in the photograph, and brings your client back again and again.

The Essence of Portraiture, by Terry J. Deglau, will take you through 12 steps to more creative lighting, posing, expression, backgrounds, grouping, in studio, on location in homes, outdoor, and in your client's surround that makes them unique.

Terry will demonstrate and show examples why to use which particular Kodak Portra Film in a given environment and the many ways to take advantage of the Pro Shots System. The new Kodak Pro Shots System will greatly improve studio procedures for back room efficiencies, the selling process with clients at a monitor, and the ever expanding web market to get your client's portraits to their loved ones around the country using the internet.

Additionally, Terry will demonstrate lighting using Photo Control Corporation's Norman and Allure AC/DC lights and Norman ML 600 Monolights with the new collapsible soft boxes for creative, and enhanced lighting. The AC/DC unit gives you the same studio lighting out of doors, on the beach, or where AC is not available like an old, rustic barn.

His explanation and demonstrations of Pro Shots show:

1. Film exposed, scanned to digital, printed optically
2. Film exposed, scanned to high digital resolution, printed digitally
3. Digital files to printing digitally.

This program, using a large screen and digital projector, can be used for a large audience in a 2-hour program. It can be expanded to a day seminar with lighting demonstration, models, and expanded Pro Shots demonstration.

For smaller groups, the demonstrations work well for a hands-on workshop.

An additional 30 minute segment can be added to the program showing how the Group Photograph of the 190 Heads-of-state was made with the issues of location, risers, security, protocol as to who stands by whom, at the United Nations for the historic UN Millennium Conference. The method on delivering an image for worldwide publication within 30 minutes of the taking of the image.

For more information about the seminar contact Terry Deglau.

Photographing the 191 Heads of State at the United Nations
A one hour after dinner program, or presented with Essence of Portraiture, sponsored by
Eastman Kodak Company.

The call came, May 5, 2000 to photograph the Heads of State Portrait at the UN for the Millennium Conference September 6-8, 2000. There were four months to meet, plan, meet, plan, conference call, and meet again before the day of the portrait.

I must admit, 4 months is long enough to think, plan, design, develop a team, build, and worry that all things are covered for THE DAY, September 6, 2000, at 2:30 PM. I am a firm believer in getting everything possible tied down ahead of time, so that you have time to solve the last minute surprises. We had many surprises.

However, there were no surprises with the team. 3 photographers, 3 formats, all worked to perfection. Bob Golding with his 4x5 camera and Kodak Professional Portra 400 NC delivered 5 negatives incredibly sharp and exposure right on to deliver the very large images that may be needed. Tony Corbell with his medium format Hasselblad and Kodak Professional Portra 800 delivered 5 negatives perfect for 20 x 24's with 193 people in the picture. Rick Billings with his Kodak DCS 560 delivered a choice of 6 great digital images to the web for worldwide distribution for the news services to publish.

Minimal digital retouching was required for England's Prime Minister, Tony Blair's tie, raising the background 2 inches on an 8x10 print because we were so close to the ceiling, and erasing a few gray footprints that appeared in the photo. Rick has great talent for being quick, decisive, and creative. The 16x20 photograph delivered to each of the Heads of State ultimately was the best of traditional capture, scanning and printing with the Kodak 4050 scanner and printed on the Kodak LED II digital printer. The film was delivered to TruColor in NJ by 5pm and 250 - 16x20 prints delivered to the U.N. on Thursday, September 7, 2000.

The opportunity to photograph 189 Heads of State is a chance of a life time but the planning and execution is huge. The seminar details the execution.

For more information about the seminar contact Terry Deglau.

Portrait Packaging for Success
A one and a half hour program, sponsored by
TAP Chilcote Corporation.

In June 2002, Taprell Loomis announced the formation of the TAP Professional Advisory Council (TAP PRO). Comprised of front-line photography professionals, who represent a cross-section of the industry, the group provides advice and support regarding professional photographic delivery and presentation options.

By the end of the 2002 inaugural session, the Council had begun to focus its efforts on: (1) developing a program presentation on the importance of professional photo packaging; and (2) surveying photographers about their photo packaging knowledge, uses, and preferences.

The program they developed, "Professional Photo Packaging Increases the Value of Your Photography," has been presented TAP PRO members to hundreds of photography pros in large and small groups across the country.

Often, as part of those presentations, attendees are asked their opinions on professional photo packaging. The points they expressed most frequently:

1. Smart marketers recognize the importance of the presentation of their products and with everything that surrounds their products.

2. Packaging and presentation can help turn "ordinary" extraordinary!

3. Professional Photo Packaging can help: protect the image, present the art, deliver the message, preserve the memories, promote the artist, enhance the business, i.e., increase profits.

4. A packaged product can help generate new and repeat business, add value to photography, increase sales profitability, and enhance a studio's image.

5. Professional Photo Packaging is not an additional business cost. Rather, it's an investment in additional profits.

6. As the old saying goes: "You never get a second chance to make a first impression." But with Professional Photo Packaging, every studio always gets "a second chance to make a lasting impression."

TAP's Photographer Survey Project featured extended surveys, covering a range of packaging topics, and shorter surveys, designed to be answered quickly in environments such as industry trade shows. Survey respondents came from varied backgrounds. Of the extended survey respondents, 57 percent indicated they have 15 years of experience or more. A sampling of survey results follows:

What are the most important factors in selecting photo packaging products?
1. Quality of the products
2. General appearance of products
3. Availability of the products
4. Past experience with distributor
5. Wide selection (choice)
6. Competitive prices

What influences your selection of photo packaging products most?
1. Catalogs
2. Vendor Rep. / Trade Shows (tie)
3. The Distributor (vendor)
4. Client suggestions / Sales
5. Industry programs with product suggestions / studio staff suggestions (tie)

What photo packaging products do you keep in stock?
Folders
Boxes
Folios
Bags
Mats
Easel
Proof books
Photo mounts
Albums
77%
73%
70%
66%
59%
50%
48%
34%
29%

At two TAP PRO meetings this year, held in conjunction with major industry events, members reviewed the packaging program and offered additional product suggestions and samples.

More recently, we've begun to approach industry leaders -photographers and vendors alike- to solicit their support and participation with ongoing efforts. We believe there's a much better chance of this initiative succeeding if we work together to ensure a bright future for our industry.

Reprinted from Studio Photography & Design

For more information about the seminar contact Terry Deglau.

Portraiture - The Total Package
All day program or full week for schools, sponsored by
Eastman Kodak Company, Photo Control Corporation, Scene Machine - Virtual Background and TAP Chilcote Corporation.

From inception, capture, printed, packaged and delivered.

Today, Portrait photography is sophisticated but simple, creative but casual. Its built on years of traditional art rules for lighting, posing, grouping, and expression with a twist that can set your images apart for today's discriminating client. A look that is fun, builds the character of your client, makes them at home in the photograph, and brings your client back again and again.

The Essence of Portraiture, by Terry J. Deglau, will take you through 12 steps to more creative lighting, posing, expression, backgrounds (class instruction on the use of the Scene Machine), grouping, in studio, on location in homes, outdoor, and in your client's surround that makes them unique.

Terry will demonstrate and show examples why to use which particular Kodak Portra Film in a given environment and the many ways to take advantage of the Pro Shots System. The new Kodak Pro Shots System will greatly improve studio procedures for back room efficiencies, the selling process with clients at a monitor, and the ever expanding web market to get your client's portraits to their loved ones around the country using the internet.

Additionally, Terry will demonstrate lighting using Photo Control's Norman and Allure AC/DC lights with the new collapsible soft boxes for easy, creative, and enhanced lighting. The AC/DC unit gives you the same studio lighting out of doors, on the beach, or where AC is not available like an old, rustic barn.

Terry's explanations and demonstrations will include:

1. Photography using Kodak 760 DCS Digital Camera, Kodak Digital Back, and the new Kodak 14N Digital Camera, and Virtual Backgrounds, Scene Machine. All images will be shown immediately projected on a large screen.

2. Lighting demonstrations showing the differences between traditional and digital photography and the many steps that remain the same using Photo Control Corporation Lights including the AC/DC unit Allure by Norman and the Norman ML 600 Mono Light. New ideas on how to apply lighting that still delivers the power, strength, eloquence, beauty, serenity, and dignity of the traditional Old Masters' images. Terry has always been intrigued with lighting and what it can do for images.

3. Pro Shots
      a. Film exposed, scanned to digital, printed optically
      b. Film exposed, scanned to high digital resolution, printed digitally
      c. Digital files to printing digitally.
      d. Marketing for Pro Shots
      e. Selling direct and over the internet.

This program will teach you the use of traditional photography, traditional to digital output and total digital to digital for the art, for the technical, and the most important for your bottom line.

For more information about the seminar contact Terry Deglau.


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